Sunday, March 22, 2009

its important to KNOW your customers well

A disappointed salesman of Coca Cola returns from his Middle East assignment.

A friend asked, "Why weren't you successful with the Arabs?"

The salesman explained "When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn't know to speak Arabic. So, I planned to convey the message through three posters....

First poster: A man lying in the hot desert sand...totally exhausted and fainting.

Second poster: The man is drinking our Cola.

Third poster: Our man is now totally refreshed.

And Then these posters were pasted all over the place

"Then that should have worked!" said the friend.

"The hell it should had!? said the salesman.. didn't realize that Arabs read from right to left"


  1. hahahaaa...
    betul betul, liat dan pelajari calon klien..
    thats my motto..
    oiya, pic elsa gi tiduran lucu tuh, hehehe...

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  3. wah sebuah teknik yang keren nih mba ...

    yups, harus pinter2 jadi bunglon inihh ...

  4. Hehehehe.... jadi intinya adalah penghinaan terselubung yak??? :D

  5. Hahhahaha,,...
    what a funny joke,... Nice share...
    I ever heard the other version one,, the different just neither in Middle East nor China's Great Wall....


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